|
Year |
Total Ad Spending (m.) |
Ad Spending in News, Mags., Radio, TV (m.) |
GDP (b.) |
Ads as % of GDP |
|
1919 |
1,930 |
734 |
78.3 |
2.5% |
|
1920 |
2,480 |
831 |
88.4 |
2.8% |
|
1921 |
1,930 |
940 |
73.6 |
2.6% |
|
1922 |
2,200 |
1,018 |
73.4 |
3.0% |
|
1923 |
2,400 |
1,103 |
85.4 |
2.8% |
|
1924 |
2,480 |
1,189 |
87.0 |
2.9% |
|
1925 |
2,600 |
1,282 |
90.6 |
2.9% |
|
1926 |
2,700 |
1,356 |
97.0 |
2.8% |
|
1927 |
2,720 |
1,433 |
95.5 |
2.8% |
|
1928 |
2,760 |
1,495 |
97.4 |
2.8% |
|
1929 |
2,850 |
1,561 |
103.6 |
2.8% |
|
1930 |
2,450 |
1,379 |
91.2 |
2.7% |
|
1931 |
2,100 |
1,221 |
76.5 |
2.7% |
|
1932 |
1,620 |
1,001 |
58.7 |
2.8% |
|
1933 |
1,325 |
832 |
56.4 |
2.3% |
|
1934 |
1,650 |
936 |
66.0 |
2.5% |
|
1935 |
1,720 |
1,065 |
73.3 |
2.3% |
|
1936 |
1,930 |
1,191 |
83.8 |
2.3% |
|
1937 |
2,100 |
1,305 |
91.9 |
2.3% |
|
1938 |
1,930 |
1,182 |
86.1 |
2.2% |
|
1939 |
2,010 |
1,232 |
92.2 |
2.2% |
|
1940 |
2,110 |
1,311 |
101.4 |
2.1% |
|
1941 |
2,250 |
1,400 |
126.7 |
1.8% |
|
1942 |
2,160 |
1,352 |
161.9 |
1.3% |
|
1943 |
2,490 |
1,639 |
198.6 |
1.3% |
|
1944 |
2,700 |
1,790 |
219.8 |
1.2% |
|
1945 |
2,840 |
1,923 |
223.1 |
1.3% |
|
1946 |
3,340 |
2,262 |
222.3 |
1.5% |
|
1947 |
4,260 |
2,723 |
244.2 |
1.7% |
|
1948 |
4,870 |
3,091 |
269.2 |
1.8% |
|
1949 |
5,210 |
3,243 |
267.3 |
1.9% |
|
1950 |
5,700 |
3,633 |
293.8 |
1.9% |
|
1951 |
6,420 |
4,080 |
339.3 |
1.9% |
|
1952 |
7,140 |
4,552 |
358.3 |
2.0% |
|
1953 |
7,740 |
4,942 |
379.4 |
2.0% |
|
1954 |
8,150 |
5,161 |
380.4 |
2.1% |
|
1955 |
9,150 |
5,866 |
414.8 |
2.2% |
|
1956 |
9,910 |
6,342 |
437.5 |
2.3% |
|
1957 |
10,270 |
6,580 |
461.1 |
2.2% |
|
1958 |
10,310 |
6,509 |
467.2 |
2.2% |
|
1959 |
11,270 |
7,183 |
506.6 |
2.2% |
|
1960 |
11,960 |
7,585 |
526.4 |
2.3% |
|
1961 |
11,860 |
7,510 |
544.7 |
2.2% |
|
1962 |
12,430 |
7,896 |
585.6 |
2.1% |
|
1963 |
13,100 |
8,284 |
617.7 |
2.1% |
|
1964 |
14,150 |
9,018 |
663.6 |
2.1% |
|
1965 |
15,250 |
9,761 |
719.1 |
2.1% |
|
1966 |
16,630 |
10,734 |
787.8 |
2.1% |
|
1967 |
16,870 |
10,887 |
832.6 |
2.0% |
|
1968 |
18,090 |
11,718 |
910.0 |
2.0% |
|
1969 |
19,420 |
12,723 |
984.6 |
2.0% |
|
1970 |
19,550 |
12,702 |
1,038.5 |
1.9% |
|
1971 |
20,700 |
13,293 |
1,127.1 |
1.8% |
|
1972 |
23,210 |
14,921 |
1,238.3 |
1.9% |
|
1973 |
24,980 |
16,042 |
1,382.7 |
1.8% |
|
1974 |
26,620 |
17,009 |
1,500.0 |
1.8% |
|
1975 |
27,900 |
17,935 |
1,638.3 |
1.7% |
|
1976 |
33,300 |
21,579 |
1,825.3 |
1.8% |
|
1977 |
37,440 |
24,470 |
2,030.9 |
1.8% |
|
1978 |
43,330 |
28,322 |
2,294.7 |
1.9% |
|
1979 |
48,780 |
31,954 |
2,563.3 |
1.9% |
|
1980 |
53,570 |
34,937 |
2,789.5 |
1.9% |
|
1981 |
60,460 |
39,167 |
3,128.4 |
1.9% |
|
1982 |
66,670 |
42,811 |
3,255.0 |
2.0% |
|
1983 |
76,000 |
49,057 |
3,536.7 |
2.1% |
|
1984 |
88,010 |
56,765 |
3,933.2 |
2.2% |
|
1985 |
94,900 |
60,663 |
4,220.3 |
2.2% |
|
1986 |
102,370 |
65,029 |
4,462.8 |
2.3% |
|
1987 |
110,270 |
69,141 |
4,739.5 |
2.3% |
|
1988 |
118,750 |
74,004 |
5,103.8 |
2.3% |
|
1989 |
124,770 |
77,841 |
5,484.4 |
2.3% |
|
1990 |
129,590 |
79,758 |
5,803.1 |
2.2% |
|
1991 |
127,570 |
76,580 |
5,995.9 |
2.1% |
|
1992 |
132,650 |
79,931 |
6,337.7 |
2.1% |
|
1993 |
139,540 |
83,797 |
6,657.4 |
2.1% |
|
1994 |
151,680 |