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The demand for text messaging relative to telephony, the amount of time spent participating in virtual worlds or digital games relative to television viewing, and the value of camera phone services all depend on how persons as biological organisms make sense in communication. Three models for communication are information transfer, storytelling, and presence. While analysis of communication has tended to employ the first two models, the third model provides a better orientation for recognizing and organizing useful knowledge about sensuous choices in communication. Making sense of presence of another like oneself is a good that drives demand for a wide range of communication services. From study of living organisms, artistic masterpieces, and media history, this work documents knowledge about this good. Providing means for persons to make sense of presence encompasses competition among communication services with different sensory qualities. Competition to support this good offers enduring opportunities to create high industry value.
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